How We Do It


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Stories To Value offers you a four stage programme based on a unique Story Matrix ...
STV uses a matrix of three key elements to focus on the cultural dynamics of personal, social and organisational development, resolving problems and obstacles and opening opportunities for positive growth.The elements of the STV Story Matrix are:

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Narrative: What are the stories in a given situation (including personal, social, technological, logistic, etc.), and what are the learning-journeys of the people involved? How do those stories and journeys interact? What opportunities and challenges are presented by this combination of stories and journeys?

Storytelling: How can these stories best be told to ensure internal cohesion and to engage markets and investors? Who tells them, who do they tell them to and how are they best told?

Storyliving: Words can speak loud but actions speak louder. The power of your story lies in its authenticity as a reflection of how your company operates. Where are the opportunities to enact your story, what are the challenges to doing so and how can they be overcome?

The four stage programme uses specially designed state of the art tools, based on this Story Matrix, to shed new light on how story can be used to add value for your business ... Stories are transmitted through words, pictures and behaviours. Some people process information best visually, some though auditory and some through kinesthetic experience. The STV programme incorporates all three in the balance that suits you best.

Programme structure: The duration of the programme depends on the size and complexity of your company, on the diversity of participants and on the range of stories involved. The four stages are usually spread over an extended period to enable each stage to be embedded before the next is applied. At the end of each stage a detailed report of the process and outcomes will be provided for future reference. At the end of the process you get a leave-behind goody-bag which anchors you in what you have discovered and triggers your putting it into practice. The goody-bag includes a story, a collage, a symbol and a strapline. Four further post-programme consultations (spread evenly over a year) ensure the results of the process are practically applied to maximum effect and help get you in the habit of applying the tools independently as needed.

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Stage 1: What is the essence of your company's story and how can it best be shared within the company and with investors and the market.

Stage 2: Identifying the range and nature of the stories involved. What are the key triggers, drivers and hooks?
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Stage 3: Strategic development. What are the stories that need aligning and stitching together and what should the result look like? This stage resolves the diverse elements of the stories involved into connected 'narrative threads'.

Stage 4: Operational improvement. Aligning the 'narrative threads' and weaving them together to create a new way of being that engages all those you need to reach (investors, markets and workforce).